Case Study
Sneakerness × FC Young Boys
Sneaker culture meets Swiss football
3.58%
Click-through rate
2×
Above industry benchmark
The Challenge
Sneakerness needed to reach a niche audience, sneaker enthusiasts who are also football fans, without the budget for a traditional sponsorship deal.
The Solution
Using Riterz, Sneakerness identified FC Young Boys as the highest-affinity match. AI-powered targeting reached fans by interest, location, and behaviour across the club's digital channels.
Results
The Outcome
- ✓3.58% CTR, more than 2× above digital advertising benchmarks
- ✓Campaign live within 48 hours of brief submission
- ✓Zero sponsorship contract required
- ✓Full attribution reporting from day one