Rebuilding Sports Advertising from the Ground Up
Riterz is the AI operating system that makes sports sponsorship work like digital advertising. Fast, measurable, and accessible to every brand.
Riterz started as a digital advertising platform. But when we looked at sports sponsorship, a $70B+ industry, we saw a market stuck in the past. Long-term deals, no targeting, no attribution. Billions of passionate fans, unreachable by most brands.
We pivoted into sport less than 9 months ago. In that time, we've signed early commercial commitments with 9+ Tier-1 sports teams and leagues, secured investment from FC Barcelona's innovation hub (BIHUB), and built the AI engine that makes it all possible.
Our mission is simple: make the emotional power of sport accessible to every brand, with the accountability that modern marketing demands.
The People Behind Riterz
Martin Gruber
CEO
The Playmaker
Experienced leader, ex global exec, founder, sponsorship expert, strategic visionary.
Martin Asher
COO
The Quarterback
Experienced startup operator, business efficiency, product strategist.
Filip Lukic
CTO
The Architect
Tech problem solver, infrastructure defender, software expert, innovation driven leader.
Laura Snook
Head of Marketing
The Striker
Marketing expert, relationship builder, worked with top brands.
Sergio Muster
Customer Success
The Coach
Marketing expert, relationship builder, worked with top brands.
Our Advisors
Lukas Gysin
Founder, Uniqfeed
Swiss entrepreneur, advisor and founder of industry leading virtual adtech company.
Troy Townsend
CEO & Founder, Zitcha
AdTech leader, retail media expert, entrepreneur, investor, strategic partner.
Joshua Steffen
GM, Hohle Gasse AG
Experienced GM, investor, operations leader, business growth specialist.
Backed By
BIHUB (FC Barcelona)
FC Barcelona's innovation hub, investing in the future of sports technology.
Hohle Gasse
Swiss venture fund backing early-stage technology companies.
Where We Work
Immensee, Switzerland
European headquarters and legal entity (Riterz AG).
Peregian Beach, Australia
Asia-Pacific operations and product development.